Creative Writing by Mark Schulte
Expert brand storytelling for brands and campaigns that succeed, showcased in my copywriting portfolio as a senior copywriter.
What's your brand's story? As a senior copywriter with over 20 years of experience in brand storytelling, I have developed narratives for brands just like yours. My copywriting portfolio includes creating video scripts, digital ads, emails, print ads, out-of-home campaigns, and more for a wide range of industries–most likely including yours.
Conway Regional "Anthem" Video
This video was created as part of our brand storytelling efforts to boost morale among employees, especially with a competing hospital opening across town. The production involved a five-day shoot with a large cast of real people. As a senior copywriter, I served as the writer and co-broadcast producer for this project. You can view my copywriting portfolio, including this video, here: https://www.behance.net/gallery/54973371/Conway-Regional-Internal-Anthem-Video
Arkansas Tech University TV Campaign
Addressing concerns that some schools prioritize test scores over the well-rounded students that many applicants truly are, this campaign focused on high school students seeking a college that recognized them as the complex adults they were becoming. The actors portrayed high school students, marking the only occasion Tech permitted us to deviate from using real students. As the senior copywriter, I took on the roles of creative director, video producer, and copywriter, contributing to our brand storytelling efforts. You can explore this campaign in my copywriting portfolio here: https://www.behance.net/gallery/52523113/Arkansas-Tech-University-Television-Campaign
Conway Regional After Hours Clinic
Our client was launching a new After Hours Clinic and needed to highlight the extensive range of hours available for services, particularly during nights and weekends. As a senior copywriter and creative director on this project, I focused on effective brand storytelling to connect with the audience. You can view the complete campaign in my copywriting portfolio here: https://www.behance.net/gallery/53123449/After-Hours-Clinic-Campaign
Texarkana High School
The school district received grant money aimed at enhancing the school's image and reversing the trend of declining enrollment numbers. Each school was set to receive environmental graphics that aligned with the school's magnet theme. As the 'Design' school, we provided College Hill with a range of optical illusions, bright colors, and a distinctive image in the city, which appeals to students daily and attracts parents during tours. This initiative is a great example of brand storytelling in action. Thanks to our efforts, enrollment has stabilized and started to increase. I served as the creative director on this project, which is a highlight in my copywriting portfolio. See more photos here: https://www.behance.net/gallery/53123503/Texarkana-School-District-Environmental-Graphics.
Claudia's Canine Cuisine
Dog cookies that resemble human cookies? Everyone will love them, but they need to hear about them first. These posters were part of a comprehensive campaign that included brand storytelling, digital ads, and social media marketing, showcasing my copywriting portfolio as a senior copywriter. The result? Very happy dogs!
Arvest Bank
Arvest Bank had just entered the Springfield, Missouri, market and needed to quickly educate residents about what sets them apart from other banks. This series of postcards emphasized key features of the bank through clever copywriting, showcasing effective brand storytelling. As a senior copywriter and creative director for this campaign, I crafted engaging messages to highlight the bank's unique offerings. One example is shown here. See the full direct mail campaign in my copywriting portfolio here: https://www.behance.net/gallery/53123113/Arvest-Bank-Springfield-Direct-Mail
Conway Regional Outdoor
Addressing concerns that some schools only consider test scores instead of acknowledging the well-rounded students many applicants are, this campaign focused on high school students who sought a college that recognized their complexity as emerging adults. The actors portrayed high school students in a creative approach, allowing us to step away from using real students, a unique opportunity provided by Tech. As a senior copywriter, I contributed as the creative director, broadcast producer, and copywriter for this campaign, emphasizing brand storytelling throughout. You can view the campaign in my copywriting portfolio here: https://www.behance.net/gallery/52523113/Arkansas-Tech-University-Television-Campaign
